the labs @ laan » film industry http://labs.laan.com/wp thoughts and other ramblings Thu, 20 Oct 2011 17:01:21 +0000 en hourly 1 http://wordpress.org/?v=3.0-beta1 High Concept Iphone Apps http://labs.laan.com/wp/2009/10/high-concept-iphone-apps/ http://labs.laan.com/wp/2009/10/high-concept-iphone-apps/#comments Mon, 26 Oct 2009 15:38:29 +0000 jason http://labs.laan.com/blog/?p=164 Its not what you think. In the film world high concept movies refer to “artistic work that can be easily described by a succinctly stated premise.” (i.e. Snakes on a Plane). This is even more relevant to the app world where your main promotion avenue is essentially a list. Like with movies these titles should hit a resonance of popular fascination (or what we like to call a meme in the techie world). Apps are not movies so (obviously) but most the most part they are entertainment and even the most successful utilitarian apps tend to have a bit of “zazz” that gives mundane task such as converting units a fun experience.

We have talked about What’s in an Application Name before, but the modern entertainment industry has 100+ years of experience and its always good to not have to re-invent the wheel.

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